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Using live chat to help convert site visitors into customers is often referred to as “conversational sales.” Your live chat sales team can help visitors find the products or services they are looking for quickly, can nurture leads brought to the site by marketing programs, and can answer ordering or billing questions as needed to offer a smooth transaction experience.

How can live chat bots help businesses?

The uses of live chat bots on business websites are varied, but can be broadly categorized into customer service, marketing, and sales tasks. Automated chat bots can staff the live chat feature on your site when live chat agents aren’t available. The flexibility provided by custom bots makes them an efficient solution for handling common sales and support tasks, while freeing up your team to handle more complex inquiries. For example, you can configure multiple bots across your website based on key landing pages, learn where visitors are at in the sales process by asking them questions and collecting input, and perform specific actions based on visitor selection.